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General Assembly Pizza Launches World's First Frozen Pizza Made with Impossible Beef Made From Plants

The vegetarian New York Sicilian combines General Assembly’s signature 100% naturally leavened dough, red onions, sweet-yet-subtle Lombardi peppers and is topped with mouth-watering mozzarella. The best part? The delicious Impossible™ Beef, seasoned with a fennel seed, cayenne pepper and garlic blend providing consumers with a craveable meatless option that doesn’t compromise on quality or taste.

Tradition, reinvented

Hot 10” pies fresh out of our Italian stone ovens.

FIND US IN THE FREEZER

Our pizzas are available at 650+ stores in Canada. Find us in the freezer aisle.

NATURALLY LEAVENED PIES DELIVERED TO YOUR DOORSTEP

Join the club and enjoy pizza that’s hotter, better, fresher, simpler.

Our Pizzas

10-inch, naturally leavened pies that combine old-world technique with new-world flavours.

Press

"Creative, agile General Assembly Pizza disrupts the frozen pizza market."

"Move over Delissio."

"Now that's our kind of meal prep."

"Perfect freezer pizza, par-baked and topped with ingredients devised to shine in a home-oven environment."

"Thanks to General Assembly’s revolutionary, first-ever pizza subscription, you can now have (and gift!) piping hot, perfectly crispy, restaurant-quality pizza made in the comfort of your own home."

@ga_pizza

Hot take: this is the only correct way to eat a slice. Change my mind

@ga_pizza

Pizza is both physically and metaphysically HOT

@ga_pizza

Bed pizza hits different

@ga_pizza

Hear me out: a dating app but it’s pizza instead of people and I choose my perfect pizza and then someone brings it directly to me oh hey wait a minute

@ga_pizza

Don’t worry about trying to please everyone. You’re not pizza

@ga_pizza

Feelin’ saucy hbu?

@ga_pizza

Only weirdoughs don't like pizza

@ga_pizza

Hot take: this is the only correct way to eat a slice. Change my mind

@ga_pizza

Pizza is both physically and metaphysically HOT

@ga_pizza

Bed pizza hits different

@ga_pizza

Hear me out: a dating app but it’s pizza instead of people and I choose my perfect pizza and then someone brings it directly to me oh hey wait a minute

@ga_pizza

Don’t worry about trying to please everyone. You’re not pizza

@ga_pizza

Feelin’ saucy hbu?

@ga_pizza

Only weirdoughs don't like pizza

People getting frozen pizza they're proud of

@GA_PIZZA