FOR LOVE OF PIZZA

General Assembly Pizza opened in 2017 on a mission to bring better pizza to the people. We’ve held steadfast to that mission in our restaurant, and as we revolutionized the pizza process with our frozen pies. Today, we’re doing more than changing the game. We’re building a pizza-powered community like no other. Welcome.

Tradition, reinvented

Hot 10” pies fresh out of our Italian stone ovens.

Build a Box

FIND US IN THE FREEZER

Our pizzas are available at 66+ retailers in Ontario. Find us in the freezer aisle.

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NATURALLY LEAVENED PIES DELIVERED TO YOUR DOORSTEP

Join the club and enjoy pizza that’s hotter, better, fresher, simpler.

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MAKE IT A PIZZA NIGHT

Savour fresh restaurant pies via takeout or delivery.

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TAKING PIZZA TO NEW HEIGHTS

General Assembly Pizza opened in 2017, on a mission to bring better pizza to the people. What’s better anyways? For starters, you rarely see hand-picked, fresh basil on a frozen pizza. Nor do you see nitrate-free pepperonis atop your kid’s favorite pie. You definitely can’t find 100% naturally leavened dough in the freezer aisle (until now). Because for us that’s what it’s all about. Raising the bar on frozen pizzas by making real food that tastes better.

Our Story

Our Founder

Ali Khan Lalani

Ali is a permanent student of (the good) life and has always learned through experience. His passion for hands-on learning has taken him everywhere. He’s spent time in California, where he was certified as a Pizzaiolo, and been tested at the Court of Master Sommeliers (where he received his Level 2 Sommelier accreditation). He’s travelled through Naples and Rome where he has conducted extensive (and delicious) product research. And he’s always scoping out the best playgrounds in Toronto with his daughter, Mila.

Driven by a desire to keep GA at the forefront of the food experience and hospitality industries, Ali is committed to serving GA’s ever-growing community of pizza lovers with the passion and perfectionism with which he serves his family.

Executive Chef

Curt Martin

Executive Chef Curt Martin doesn’t just build pizzas, he builds kitchens. He’s spent years exploring new frontiers in food and he’s always looking for ways to drive our food quality (and our thinking) forward. Chef has a wealth of culinary and food-tech expertise and has served many roles including ‘back-of-house hero’ and ‘startup savant’. He also brings a get-it-done scrappiness that frankly, we couldn’t live without. If you ask Chef about pizza he’ll give you a wry smile. “It may be corny,” he says, “but I thought GA was the best pizza in Toronto before I came on board. Now I get to make sure it is.”

Our Pizzas

10-inch, naturally leavened pies that combine old-world technique with new-world flavours.

Build a Box

Plushroom

Mila Margherita

Sweet Heat

Domino Effect

Cheeze Wiz

Loving Cup

Green Margherita

Our
Restaurant

PULL UP A CHAIR

Enjoy freshly-made pizza in the place where it all started. Savor your made-to-order pie in an airy, stylish setting with wine, beer, and cocktails on tap.

331 Adelaide St W, Toronto,
ON M5V 1R5, Canada

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Monday-Thursday
9am – 10pm

Friday and Saturday
11am – 12pm

@ga_pizza

Hot take: this is the only correct way to eat a slice. Change my mind

@ga_pizza

Pizza is both physically and metaphysically HOT

@ga_pizza

Bed pizza hits different

@ga_pizza

Hear me out: a dating app but it’s pizza instead of people and I choose my perfect pizza and then someone brings it directly to me oh hey wait a minute

@ga_pizza

Don’t worry about trying to please everyone. You’re not pizza

@ga_pizza

Feelin’ saucy hbu?

@ga_pizza

Only weirdoughs don't like pizza

@ga_pizza

Hot take: this is the only correct way to eat a slice. Change my mind

@ga_pizza

Pizza is both physically and metaphysically HOT

@ga_pizza

Bed pizza hits different

@ga_pizza

Hear me out: a dating app but it’s pizza instead of people and I choose my perfect pizza and then someone brings it directly to me oh hey wait a minute