
Hot take: this is the only correct way to eat a slice. Change my mind
General Assembly Pizza opened in 2017 on a mission to bring better pizza to the people. We’ve held steadfast to that mission in our restaurant, and as we revolutionized the pizza process with our frozen pies. Today, we’re doing more than changing the game. We’re building a pizza-powered community like no other. Welcome.
Our pizzas are available at 650+ stores in Canada. Find us in the freezer aisle.
Join the club and enjoy pizza that’s hotter, better, fresher, simpler.
General Assembly Pizza opened in 2017, on a mission to bring better pizza to the people. What’s better anyways? For starters, you rarely see hand-picked, fresh basil on a frozen pizza. Nor do you see nitrate-free pepperonis atop your kid’s favorite pie. You definitely can’t find 100% naturally leavened dough in the freezer aisle (until now). Because for us that’s what it’s all about. Raising the bar on frozen pizzas by making real food that tastes better.
Ali is a permanent student of (the good) life and has always learned through experience. His passion for hands-on learning has taken him everywhere. He’s spent time in California, where he was certified as a Pizzaiolo, and been tested at the Court of Master Sommeliers (where he received his Level 2 Sommelier accreditation). He’s travelled through Naples and Rome where he has conducted extensive (and delicious) product research. And he’s always scoping out the best playgrounds in Toronto with his daughter, Mila.
Driven by a desire to keep GA at the forefront of the food experience and hospitality industries, Ali is committed to serving GA’s ever-growing community of pizza lovers with the passion and perfectionism with which he serves his family.
Executive Chef Curt Martin doesn’t just build pizzas, he builds kitchens. He’s spent years exploring new frontiers in food and he’s always looking for ways to drive our food quality (and our thinking) forward. Chef has a wealth of culinary and food-tech expertise and has served many roles including ‘back-of-house hero’ and ‘startup savant’. He also brings a get-it-done scrappiness that frankly, we couldn’t live without. If you ask Chef about pizza he’ll give you a wry smile. “It may be corny,” he says, “but I thought GA was the best pizza in Toronto before I came on board. Now I get to make sure it is.”
10-inch, naturally leavened pies that combine old-world technique with new-world flavours.
Enjoy freshly-made pizza in the place where it all started. Savor your made-to-order pie in an airy, stylish setting with wine, beer, and cocktails on tap.
331 Adelaide St W, Toronto,
ON M5V 1R5, Canada
Monday-Thursday
9am – 10pm
Friday and Saturday
11am – 12pm